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Whole Foods Prices Cut Again by Amazon Just in Time for the Holidays

Whole Foods Prices Cut Again by Amazon Just in Time for the Holidays

Prices are expected to drop on both big brands and private labels

LPETTET / istockphoto.com

Amazon’s acquisition of Whole Foods is a gift that keeps on giving. On August 28, the company’s $13.7 billion purchase resulted in a drastic price-drop on salmon, avocados, and bananas. Now, just in time for holiday grocery shopping, the company has announced another permanent price cut.

According to Reuters, Whole Foods will sell organic turkeys for $3.49 per pound to all customers and $2.99 per pound to members of Amazon Prime. Prices are also expected to drop on big brands like Chobani Yogurt and Applegate Hot Dogs as well as private labels such as Eden Foods.

The first time around, Whole Foods’ price reduction paid off for the brand. A study conducted by Thasos Group showed that shoppers were leaving WalMart, Trader Joe’s, and Aldi, among others, to instead shop at Whole Foods. But according to another study, the overall cost of groceries fell by only 1 percent. The brand was able to maintain an illusion of having significantly cheaper products by hiking up the cost on others — like frozen food, which became 7 percent more expensive than its normal price.

But with the new price cuts, U.S. grocers will have to get more competitive than ever.

“This is exactly what the other grocery store competitors have been fearing,” Fort Pitt Capital analyst Kim Forrest told Reuters. “Other grocers are going to have to come back in competitive replies — and it could be better service, better products, and better pricing.”

With Whole Foods’ price reduction on the horizon, it’s no question that this holiday season will be full of joy. But the company hasn’t always spread cheer near and far for all to hear. Here are 18 times Whole Foods got into big trouble.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.


Keep your pantry and wallet full by stacking up savings on everything from your favorite snacks and drinks to household goods. Keep your eye on in-store deals, and then combine them with grocery store coupons to maximize savings.

Many grocery chains offer loyalty programs that can lower your bills at the checkout and even at the pump. Use the Kroger shopping app to lower your bill by browsing digital sale ads and clipping coupons, which load directly to your loyalty card. No need to remember your coupons when you head out the door. Plus, the Kroger loyalty card allows you to earn points that translate into direct savings at Kroger and Shell gas stations.

If you like to comparison shop, take a peek at the Publix website to see a side-by-side comparison of weekly ad prices and see how much you can save over your local supermarket prices. Health food fans will be happy to hear that Whole Foods Market has partnered with Amazon Prime to offer an extra 10% off sale items when you pair your Amazon Prime account with your Whole Foods app. Just scan your app or enter your phone number at checkout for exclusive grocery store deals.